为什么是OMD?

更好的决策,更快

为什么是OMD?
Learn fast, Act fast
To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Complementing our holistic marketing operating system Omni, and our guiding end-to-end process OMD Design, we have deepened our rapid response capabilities for the current environment by developing a proprietary Fast Start Dashboard and Act Fast Framework. Our proprietary dashboard combines multiple data sources, fueling more informed decisions while providing a single version of the truth on emerging trends & opportunities. The unique Act Fast Framework provides the roadmap to navigate these complex decisions now & in the weeks and months ahead.
为什么是OMD?
Better brand safety
OMD is evolving the definition of Brand Safety to become Brand Responsibility: a comprehensive approach to the impact of media investment that helps brands to understand and improve how well their values and commitments match their media activity, and helps drive those commitments through the advertising marketplace. 品牌决策框架是第一个:一种数据驱动的方法,用于调整每个品牌的单个企业和营销价值以及媒体投资。这有助于推动更好的品牌安全决策,限制环境对品牌造成的损害,有助于提高市场中的高质量库存量,并有助于品牌推动整个广告生态系统的多样性和包容性等主要目标。  
证据
更好的业务成果
OMD是世界上最大的媒体网络,在100多个国家拥有12000多人。我们的目标是更快地为客户和员工做出更好的决策。能够产生更好的业务成果,并由我们卓越的集成能力支持的决策;由业界最优秀的人才运营,并通过全球一致但灵活的流程和平台大规模交付。    
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更好的伙伴关系
我们认为,行动胜于雄辩。诚实和透明的规则。在那里建立与人联系、推动增长和使企业更强大的经验。以及更快做出更好决策的地方。在一起

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